Jim Gray

Team Leader/Business Coach

Rochester, NY

  • Facebook
  • LinkedIn
founders circle stamp.png

Jim is passionate about helping real estate agents profitably grow and scale their businesses by becoming charismatic leaders in their organizations.


Jim’s career in strategic marketing and business growth began 20 years ago in Los Angeles, California in the direct response television industry working for the man that engineered the infomercial blockbuster success, Thighmaster. While in Los Angeles,Jim managed hundreds of television, radio, internet and telemarketing campaigns with annual advertising budgets that ranged to $20 million dollars annually.


From 2003 to 2009, Jim’s company, Avandant, created, deployed and managed direct mail and telemarketing strategies adopted by over 180 dental offices in 20 of the continental United States and Canada. Jim also oversaw the day to day operations of Storage Marketing Solutions, a full service marketing agency supplying marketing services to over 400 Self Storage facility owner-operators in 30 American markets and in 3 countries. On any given day, Jim’s client care group managed more than 560 marketing campaigns running simultaneously. During that time, Jim was a highly sought after speaker, speaking at national trade events on the subject of marketing and advertising.



In late 2012, Jim set his sights on applying his marketing, sales and business building skill set to real estate. In just 6 years, Jim and his team sold over 450 homes putting him in the top 1.5% of all agents in his market in the top 5% of all Keller Williams Agents nationwide . During that time Jim became a MAPS Coach, specializing in coaching emerging teams, and the Director of Lead Generation for 14 Moves International, ranked by Real Trends magazine as the 31st largest team in the world in 2018. By focusing on implementing innovative lead pipeline management and conversion strategies, Jim was able to help lead 14 Moves International’s 6 location real estate team network to close over 600 sides in 2019.